Hi, I’m Debra,
a product marketer
I make products/platforms/solutions make sense.
About me
I’m a product and content marketing manager with nearly 20 years of collective experience across B2B, B2C, technology, SaaS, software, and nonprofit organizations. I specialize in helping technology-driven and mission-led organizations tell their story with purpose.
I partner closely with product, sales, and leadership teams to shape positioning, develop campaigns, and build content that educates, resonates, and converts. My approach blends strategic thinking with hands-on execution, always grounded in audience insight and business goals.
Integrated campaigns
Go-to-market strategy
Marketing automation
Lifecycle & nurture
Content strategy & planning
Sales enablement
SEO & GEO-optimized content
Funnel optimization
Marketing performance measurement
A/B testing
Cross-functional collaboration
Buyer personas & journey mapping
Case studies
Event strategy & planning
Demand generation
Customer engagement & retention
Integrated campaigns Go-to-market strategy Marketing automation Lifecycle & nurture Content strategy & planning Sales enablement SEO & GEO-optimized content Funnel optimization Marketing performance measurement A/B testing Cross-functional collaboration Buyer personas & journey mapping Case studies Event strategy & planning Demand generation Customer engagement & retention
Work samples
A curated selection of work created for diverse audiences, including CXO, developers, sales & marketing, nonprofit stakeholders, and consumers. These examples span product marketing, content strategy, and integrated campaigns, and demonstrate how I tailor messaging to audience needs and the stage of the buyer's journey.
Publications
Scientific publications are a strategic tool for increasing research visibility and institutional credibility. These articles were developed with Cornell’s academic leaders to support brand awareness and thought leadership goals.
Small samples, large impact: inside Cornell’s cutting-edge Biobank
Purpose, Partnership, and Possibilities: The Implementation of the Dog Aging Project Biobank
(As part of The Dog Aging Project Consortium)
Videos
Video content update project
As part of EvolveWare’s content refresh, I updated and created several videos for the website and awareness campaigns—developing scripts and storyboards, managing voiceover talent and production contractors, and overseeing the project end-to-end.
New service launch
I collaborated with subject-matter experts, sales, product, editing, and the design team to develop an explainer video to communicate the value of a new service during launch.
Brochures & Overviews
I’ve created and maintained hundreds of brochures and one-pagers that distill complex products or solutions into scannable narratives. These were built to support sales conversations, align internal teams, and quickly communicate value, differentiation, and ideal use cases.
Blogs
PerfectGift’s expansion into the public sector
I was tasked with driving growth for the municipal programs. The case study showcased PerfectGift’s successful partnership with Elk Grove Village.
Building a library of case studies
I interviewed project stakeholders to create a technical story that resonated with an IT audience and highlighted key project wins for EvolveWare’s Intellysis platform.
Case Studies
Winning Strategies: How Reward Card Programs Can Transform Tribal Casino Marketing
I wrote this blog for a niche but important tribal casino audience, using market research. The content was developed to support targeted, multi-channel marketing campaigns.
Banking on Quality and Care - Cornell Veterinary Biobank
This thought-leadership blog for Cornell Veterinary Biobank was used to support awareness and engagement campaigns with veterinary and scientific audiences.
Pitch Decks
The Dog Aging Project Biobank
At a critical moment in The Dog Aging Project’s research, uncertain federal funding threatened the biobank operations. This pitch deck helped Cornell Alumni Affairs convey the value of the work to donors, supporting interim funding effort.
Consulting Services
The consulting team required a high-level introductory presentation to support initial prospect conversations and clearly articulate the value proposition. The deck was built for easy customization with audience-specific messaging.
Infographics
I repurpose long-form content such as reports and white papers into visually engaging infographics and easy-to-understand stories. I designed these myself using tools like Photoshop and Canva for social media or conference distribution, and support campaign reach.